The truth of the matter is, it is an upsell, just like the "road Hazzard" policies. Don't you think that if a tire needed that, that it would come that way. The tire Manufacturers are always looking to build a better product to get you to buy their wares. If it was good they would do it. Wouldn't sipeing work better on various tread patterns? Tire stores fight fiercely for your business at very low margins, hench free mounting and (bubble) balancing, unless you want computer spin balancing, extra, road hazzard extra, sipeing extra, front end alignment, wiper blades, etc. I put way more trust into tire engineers who want to prevent liabilty claims against a manufacturer than I would some tire jockey trying to increase his till count.