Anybody else get a survey card in the mail? I am kinda of skeptical about taking the survey because nowhere on the card does it state the reason for the survey or any kind of company name/affiliation. Nothing on the web site either. Also at the bottom right side of the card I see a stamp that says "rainforest alliance certified". Just want to make sure its legit and not some anti-access tree hugger group fishing for info/ammunition!!
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
snowmobilestudy2011.com ????
- Thread starter snoluver1
- Start date
freezinbevr
New member
I received one as well. After glancing at the same things your talking about, it went in the trash. My gut said no good, no response for me. Might be legit, might not.
Brad
Brad
fusionfool
New member
No mail survey, but had the survey phone call last Friday evening. All of the questions on the phone survey were about Polaris, Articat, Yamaha, and Skidoo. Rating of 1.-5 or 1-10. Ride, Reliability, Styling.
I got one in the mail too. Did the survey yesterday. Mostly as Fusionfool stated for his phone call.
Most of the questions revolved around the sleds that you recently purchased or reviewed as part of making a purchasing decision.
There were a number of questions around snowmobile usage though. Such as your breakout between boondocking, trails, hill climbing, side hilling etc...
Seemed pretty legit to me but you never know.
Most of the questions revolved around the sleds that you recently purchased or reviewed as part of making a purchasing decision.
There were a number of questions around snowmobile usage though. Such as your breakout between boondocking, trails, hill climbing, side hilling etc...
Seemed pretty legit to me but you never know.
Only about or mainly about boondocking, trails, hill climbing, side hilling etc... Hum, sounds like tree huggers to me! Why no questions about trail riding??? Also in regard to brand of sleds, Do ya think they are hunting around about 2 stroke(oil/smoke) vs 4 stroke (no oil/smoke)???
You have to wonder??????????????
You have to wonder??????????????
G
G
Guest
Anybody else get a survey card in the mail? I am kinda of skeptical about taking the survey because nowhere on the card does it state the reason for the survey or any kind of company name/affiliation. Nothing on the web site either. Also at the bottom right side of the card I see a stamp that says "rainforest alliance certified". Just want to make sure its legit and not some anti-access tree hugger group fishing for info/ammunition!!
If it is 'rainforest alliance certified' its got to be greenies. They want ammunition. Burn it.
Wow! Tough day for trees on the JD site today, huh? Can't have too many of them durned trees in the way, suckin' up all that CO2 and releasing oxygen!
I did not get the survey card, but I did look up the website for the study. This is an internet research study by a research company in Toronto called Brandspark, which appears to be classic brand development/positioning company.
Looking at the questions discussed here by Fusionfool, I'm guessing it's a brand preference study (what do you like, why, how do you use it) to learn consumer preferences of the various attributes of snowmobile brands, basic stuff.
Now, there has to be a client, since this is a Canadian research company I'm guessing BRP is the client.
As for Rainforest Alliance certified, I bet it refers to Brandspark, not the client. This is a certification program for companies who wish to demonstrate to their customers that they conduct business in a sustainable fashion.
I may be wrong, but I'm guessing it is not a bunch of "tree hugging, whale saving, Birkenstock wearing, pinko commies" subversively trying to destroy the snowmobile industry, I bet it's Ski-Doo doing research.
But hey, I could be wrong!
I did not get the survey card, but I did look up the website for the study. This is an internet research study by a research company in Toronto called Brandspark, which appears to be classic brand development/positioning company.
Looking at the questions discussed here by Fusionfool, I'm guessing it's a brand preference study (what do you like, why, how do you use it) to learn consumer preferences of the various attributes of snowmobile brands, basic stuff.
Now, there has to be a client, since this is a Canadian research company I'm guessing BRP is the client.
As for Rainforest Alliance certified, I bet it refers to Brandspark, not the client. This is a certification program for companies who wish to demonstrate to their customers that they conduct business in a sustainable fashion.
I may be wrong, but I'm guessing it is not a bunch of "tree hugging, whale saving, Birkenstock wearing, pinko commies" subversively trying to destroy the snowmobile industry, I bet it's Ski-Doo doing research.
But hey, I could be wrong!
Last edited:
tealracing16
Member
Yep, or it could be the printing/paper company are green certified thats all. If they were a "birkenstock wearing" group they would put there name on it.
By the way, that was one of the funniest ways I ever heard someone discribe "those" people. I say forget the greenies, PAVE the earth, that way nobody can have any fun!
By the way, that was one of the funniest ways I ever heard someone discribe "those" people. I say forget the greenies, PAVE the earth, that way nobody can have any fun!
Wow! Tough day for trees on the JD site today, huh? Can't have too many of them durned trees in the way, suckin' up all that CO2 and releasing oxygen!
I bet it's Ski-Doo doing research.
But hey, I could be wrong!
LMAO to the whole post...very nice.
They called me early this week...BRP doing market research would be my best bet too...they even called me back the next day to ask the “reason for one of my answers” to a question, which I thought was a bit different…but.
mjkaliszak
New member
Wow! Tough day for trees on the JD site today, huh? Can't have too many of them durned trees in the way, suckin' up all that CO2 and releasing oxygen!
I did not get the survey card, but I did look up the website for the study. This is an internet research study by a research company in Toronto called Brandspark, which appears to be classic brand development/positioning company.
Looking at the questions discussed here by Fusionfool, I'm guessing it's a brand preference study (what do you like, why, how do you use it) to learn consumer preferences of the various attributes of snowmobile brands, basic stuff.
Now, there has to be a client, since this is a Canadian research company I'm guessing BRP is the client.
As for Rainforest Alliance certified, I bet it refers to Brandspark, not the client. This is a certification program for companies who wish to demonstrate to their customers that they conduct business in a sustainable fashion.
I may be wrong, but I'm guessing it is not a bunch of "tree hugging, whale saving, Birkenstock wearing, pinko commies" subversively trying to destroy the snowmobile industry, I bet it's Ski-Doo doing research.
But hey, I could be wrong!
I have to concur. It could be that the cards were made from re-cycled paper products...
fusionfool
New member
In the phone survey, they did not even reference once how you use the sled, only what you like and dislikes were about the brand of sled. I would venture to guess the phone survey would be from Yamaha since that is what we purchased last, and the survey knew this, but not sure if it was by Yamaha.Wow! Tough day for trees on the JD site today, huh? Can't have too many of them durned trees in the way, suckin' up all that CO2 and releasing oxygen!
I did not get the survey card, but I did look up the website for the study. This is an internet research study by a research company in Toronto called Brandspark, which appears to be classic brand development/positioning company.
Looking at the questions discussed here by Fusionfool, I'm guessing it's a brand preference study (what do you like, why, how do you use it) to learn consumer preferences of the various attributes of snowmobile brands, basic stuff.
Now, there has to be a client, since this is a Canadian research company I'm guessing BRP is the client.
As for Rainforest Alliance certified, I bet it refers to Brandspark, not the client. This is a certification program for companies who wish to demonstrate to their customers that they conduct business in a sustainable fashion.
I may be wrong, but I'm guessing it is not a bunch of "tree hugging, whale saving, Birkenstock wearing, pinko commies" subversively trying to destroy the snowmobile industry, I bet it's Ski-Doo doing research.
But hey, I could be wrong!
I googled the name and found this http://www.rainforest-alliance.org/ and this http://www.motherearthnews.com/Healthy-People-Healthy-Planet/Rainforest-Alliance-Certification.aspx- sorry I do not know how to post a link sounds like more people are going to try to limit where and what other people do
Firecatguy
New member
snowmobilestudy2011.com is a study being done by Brandspark market research company!!! here their website...http://www.brandspark.ca/main/index.html
in the past i found theses market research companies do this to gain you info to sell!!!like name,address,phone# etc!!!looks like this is about all it is.....
here the survey online.....http://survey.confirmit.com/wix4/p1721822496.aspx?p=1&l=9
in the past i found theses market research companies do this to gain you info to sell!!!like name,address,phone# etc!!!looks like this is about all it is.....
here the survey online.....http://survey.confirmit.com/wix4/p1721822496.aspx?p=1&l=9
So, I went back to the survey site and entered a bogus code and got right in. As an fyi my background is marketing and market research. This study is a brand awareness study with a purchase intent/actual purchase overlay. They want to know what brands you are aware of, next cut is what models you are aware of, next cut is what did you consider prior to buying, third cut is what did you buy. It is a classic layout.
It also has a vehicle overlay so they can correlate vehicle ownership to sled type (i.e. more Polaris owners drive Chevy's, therefore Polaris may be able to cross promote with Chevy (if true)).
There is a service overlay, did you have a problem, what resources did you use to resolve. This is cool, it will measure the importance of things like JD sites, dealers, etc.
There are several profiling questions, like do you work on your sled, do you modify it, are you an influencer in the sport.
And there are classic demographic questions, age, income, profession, location, height and weight. Interesting there were no education questions.
Also interesting is there are no future purchase intent or purchase cycle questions, which is a huge oddity in a survey like this.
After taking it, here's what they know about me:
I am aware of all 4 brands
Aware of some Yamaha models, some Ski-doo, lots of Polaris, most Cats
Considered Cat Crossfire and z-1 last purchase
Purchased Z1
Like it for comfort and size
Used several resources for problems, including dealer
Household has three sleds
I work on my own sleds
I modify them for performance
I get info from others, do not consider myself a sport leader
Sled for camaraderie
I drive a Silverado, but want an F150
I'm a big guy, 58 yrs old, live in Egg Harbor WI, managerial, white
And that's the survey. Basic brand awareness stuff. After reading through it, it might also be some snowmobile council thing, too. Chances are very good there is a client, because a research company rarely does custom research on spec.
Also, any contact info is optional, and this survey is way too directed for someone fishing for names and addresses.
It also has a vehicle overlay so they can correlate vehicle ownership to sled type (i.e. more Polaris owners drive Chevy's, therefore Polaris may be able to cross promote with Chevy (if true)).
There is a service overlay, did you have a problem, what resources did you use to resolve. This is cool, it will measure the importance of things like JD sites, dealers, etc.
There are several profiling questions, like do you work on your sled, do you modify it, are you an influencer in the sport.
And there are classic demographic questions, age, income, profession, location, height and weight. Interesting there were no education questions.
Also interesting is there are no future purchase intent or purchase cycle questions, which is a huge oddity in a survey like this.
After taking it, here's what they know about me:
I am aware of all 4 brands
Aware of some Yamaha models, some Ski-doo, lots of Polaris, most Cats
Considered Cat Crossfire and z-1 last purchase
Purchased Z1
Like it for comfort and size
Used several resources for problems, including dealer
Household has three sleds
I work on my own sleds
I modify them for performance
I get info from others, do not consider myself a sport leader
Sled for camaraderie
I drive a Silverado, but want an F150
I'm a big guy, 58 yrs old, live in Egg Harbor WI, managerial, white
And that's the survey. Basic brand awareness stuff. After reading through it, it might also be some snowmobile council thing, too. Chances are very good there is a client, because a research company rarely does custom research on spec.
Also, any contact info is optional, and this survey is way too directed for someone fishing for names and addresses.
Some of you a tad bit paranoid?
As DC said- it's just a bunch of brand stuff. Yes they asked you how you ride- it was one question (of like a zillion).... what percentage of your time do you spend trail riding, boondocking, etc. The rest of it was did you recently purchase a snowmobile? What did you get? What else did you consider? What other brands do you know about? What car do you drive? You could choose to not provide any personal info (name, address, etc) if you did not want to.
As DC said- it's just a bunch of brand stuff. Yes they asked you how you ride- it was one question (of like a zillion).... what percentage of your time do you spend trail riding, boondocking, etc. The rest of it was did you recently purchase a snowmobile? What did you get? What else did you consider? What other brands do you know about? What car do you drive? You could choose to not provide any personal info (name, address, etc) if you did not want to.