We're all familiar with the Budweiser Clydsdales and to a lesser extent, the Dalmation on each wagon.
The present day purpose of the Budweiser Dalmatian is to serve as a companion and mascot for the Budweiser Clydesdales, a tradition that began in 1950.
Originally, Dalmatians ran alongside and guarded the horses and beer wagons from theft while drivers made deliveries.