I've always wanted to do this, but in a tourist area like Door County. Two reasons- when the women go shopping, they can buy something for their fella, and, when the women are shopping the men have a place to go.
In my idea, it's important to be in a tourist area, not a strip mall, because of shopping as recreation. I would back it up with a great website. The problem with a strip mall type store is that after people see your ideas on the way back from the grocery store, they can go online to buy it someplace else.
My store is all high end, less price competition (again, shopping as recreation). BBQ tools, hot sauces & condiments, Door County cherry wood & chips, other neat stuff, all directed at men cooking/bbq'ing.
I would also sell an eclectic mix of Wisconsin and local craft beers. AND, my shop will have a small (like 4 stools) bar to drink the beers. That way, the men can duck into my shop while the women are shopping, suck down a brewski or 2, and buy a $49.95 set of BBQ tools, half a case of hot sauce, and a 12 pk of mixed beer.
The name of my shop?
MAN UP!
And that's my idea! (for what it's worth)