It is brand new and just getting started. Give it time and it should take off. I think they aim to cover most of the things other sites cover (classifieds, trail conditions, tech stuff, etc) but they are seperating themselves by focusing on organized rides, and the new friendships that they foster; possibly bring the 'human' factor to faceless forums. Its so much cooler to trade playful barbs with a guy on a forum once you've met them. Something changes in a positive way after you've met in person. I for one have met some darn good friends by showing up ALONE to an organized sled ride.