Dana-
First I need to say I have to be careful about how I talk about Adsense as Google does have some rules.
Secondly, I will say that the Adsense Program is something that may or may not continue on this board. It is something that was reccommended to me as a potential revenue source so I am giving it a try.
Third, there are costs in maintaining a site as active as this and those costs will only be increasing in the future. I spend anywhere from 5-7 hours a day working on things related to the site. While I do not have the site purely for the money, I think it is a fair thing to say I am not spending 5-7 hours a day working on it for my health. I am not retired. I am 41 years old and have a family to support. Thus I do need to have the site generate money for my time, or will have to look for other sources of income, which would mean shutting down the site to remove the financial burdens as well as free up my time to make money in other ways.
I have never directly asked for money from any of the visitors to the site (even in posting classified ads on the board) and all features have always been free. I want to keep it that way, but the only way to do that is through advertising. There have been donations made to me for the upkeep of the site, but they have declined steadily and substantially in the past several years.
I use google's G-Mail and they run the same exact ad script in thier e mail service (exact same look and word matching feature). When I first switched to the G-Mail, I was not that thrilled with those ads, but then in the course of just a few days they actually started to grow on me and I now find myself using them from time to time. Since I get an e mail message from every post on this board, I was able to see how the ads would match up with the posts on the board and in most cases the ads were right along with the content of the post and of the site. Sure there will be ads that do not relate directly to the sites theme- especially on posts in the Off Topic Ramblings, but I have been closely watching the contents of the ads with the posts on the board sent to me via e mail and for the most part, they match very well- Especially in the Classifieds, Area Conditions and Info and most of the posts in the Miscellaneous topics, which are the three most popular on the board.
I realize there are folks that just do not like change or do not like advertising, but a website of this magnitude does not come free, both in the cost of my money and my time and the amount of revenue it generates needs to be increased, or I will no longer be able to keep it going.
-John