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There are three basic groups of people that buy Teslas. The first group likes to buy anything new and different. The second group are the tree huggers that figure they are saving the world. The last and biggest group are people who have thoroughly researched ownership and logistics of owning and operating a first generation EV. This group buys the Tesla and is then pleasantly surprised to find out that it goes like a bat and handles and turns better than much more expensive cars. It is of course true that there were tax rebates in place. It is also true that they have to be charged using dirty power. That is not the point. It does not matter. It also does not matter if Tesla makes money or goes broke. The horse is out of the barn. In ten years or less it will be hard to buy a new non EV passenger vehicle. Car makers around the world are putting all their resources into EV passenger vehicles. Tesla is 5 years ahead of all the German mfgrs. Porsche just came out with the Taycan EV which costs a lot more than a model 3 Tesla and has less range and is no quicker. Ford's first all electric is 3 years away and it will also cost a lot more than a model 3. Tesla is supposed to release the model Y and a pickup before years end. If you are 65 or younger you will probably own an EV before you die. And you will probably be pleasantly surprised.