I sorta expected the supply to be limited. With that expectation, I set aside some time around the initial order time. The online ordering isn't new, but it was changed a bit this year. I wasn't familiar with how the process was supposed to work this year. I have to admit that I was getting a bit nervous when I could not find the "purchase" link after the anticipated open time. I ended up calling the factory and left a message on their customer support line. It seemed like a shot in the dark, but I received a call back in just under two minutes. The gal was fantastic with summarizing the process. She also stated the open time was delayed a bit, but keep trying. They did expect orders to fill rather quick.
After I finished my order, I checked on a few other sleds. There were quite a few that sold out in the time it took to do my own order.