Part of this negotiation will depend upon what you make now. A hiring company knows what its job is worth in the market, they already understand the minimum salary. Do some internet research and see if you can determine that, or check with your current industry contacts to see if you can come up with a good idea of what the job is worth in the marketplace.
The hiring company will try to hire you for less than that, and will use current salary as the basis for their negotiation. Let's say you currently make $35k, and the job has a market value of $50k. I would offer $44k to start. I would tell you that this is a great opportunity, I understand you want $50k, but this is a 25% increase in your current earnings, plus a new truck, plus the chance to grow into a future with us and make that $50k by demonstrating your worth.
Remember, this is a huge opportunity going from 1 facility to 14. This is a resume builder job, it is the next job, supervising 3 people who have 14 facilities each, where you make the bucks.
This is also a tough time to change jobs. My wife is a recruiter and she is having trouble convincing people to leave their current job to switch, and these are positions over $100k. That is a card you can, and should, play.
Here it goes:
Hi Joe, this is Bob from xyz and we have some great news (the buildup)! We want to offer you the job at $44k, and have you start right away. We're really excited! Can you start in 2 weeks (trial close)?
Thanks Bob, I'm excited, too (emotional agreement). But I believe this job has a value of about $50k in the market based upon (enter internet research here). While I understand this is a great opportunity for future growth for me, I believe a salary closer to $50k would better reflect the market for this job. If you could get me closer to $50k I could start in 2 weeks (counter offer, agree to fast start).
Well, Joe, I understand your feelings (empathy), and frankly, I agree with you on the market value of the job (establishing rapport). But you currently make $35k, and this represents a 25% increase in your pay, plus all expenses and a new truck (shiny metal object).
That's true Bob, but these are tough times. I will be leaving a stable position for an unknown risk. And while I know this is a great opportunity at a great company, I need you to offset more of that risk for myself and my family. If you can get me closer to $50k I will resign tomorrow and start in 2 weeks (commitment...I will do this if you will do that). Let's not let a few thousand dollars get in the way of a great deal for both of us.
OK Joe, let me talk to the hiring manager and get back to you (the stall).
Certainly, Bob. Would you like me to call you tomorrow morning or would afternoon be better (the famous 2 choice close)?
Well, I'll tell ya what, Joe. Lets split the difference at $47k if you can start in 2 weeks.
Bob, you got a deal! e-mail me the offer and I will sign it right away.
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And when you do sign the paperwork be sure to enclose a copy of your resignation letter to your current employer.
Also, if they do underpay you significantly, just plan on leaving the job in 2 years when you will be a 14 location technician with 2 years experience. Money can't buy love, but it can certainly buy loyalty!
Good luck...sell early, sell often!
Go get 'em!