Prices will continue to rise, until there is "competition" in the industry, as to what you need to power your transportation. Demand world wide is growing everyday, especially in China.
What are our transportation powered options right now? Almost 100% oil.
Yeah, there are some other forms powered vehicles starting to emerge, but in reality, they are decades away from being able to compete with oil powered vehicles.
Grin and bear it, the oil industry has us by the nuts right now. Opening up the reserves will be nothing more than a VERY temporary solution.