Got to get kids in the seat and out on a ride. Two rides and they are hooked.
At issue is the cost...couple grand to get started and that's a lot of scratch for most kids.
Make the cost to join reasonable...like in FREE for anyone under 21 years. Then get them on your spare sled and let them see how much fun it is. Mentor them and get them involved in trail brushing and work up a credits thing where the top 10 get two rides for free sort of thing.
Kids are broke...have more important places to spend money and would not like to invest in a sled that can only be ridden 3 months out of the year. They need help.... can your club afford to pickup and maintain 3 or 4 sleds that can be used by kids wondering what all the fuss is about?
What about having your club go directly to a few high schools to talk about the sport, complete with vids and pics of some trips...???
But kids are vital to the industry and sport and we should throw the doors wide open to help others get involved and learn how much fun sledding is. This insures a continued revenue stream so us old f@#$s can strap on our depends, and get a ride in even if we can't go more than a mile or two.