A smart acquisition is not to use your cash to buy a market leader with little headroom for growth, you buy an undeveloped company with good products and potential and spend your money developing and marketing those products to grow share. It is a much higher rate of return on capital to grow your investment rather than to just buy existing profits. Simply put, Arctic Cat has a much higher growth potential as they have a smaller share. As to why HD would be interested in snowmobiles (with a nod of the head to ezra, it is a very shaky market) one must think of "share of powersport consumer's purchases". While not all motorcyclists are sledders, and not all sledders are motorcyclists, people who sled and bike (or bike and sled) are the key consumers as they buy for multiple seasons, and the products do not overlap (you can't sled in the summer, can't bike in the winter). Therefore, to enjoy powersports you must buy two products (or three if you are into ATV/ORV). Polaris can sell you all three products, as can Yamaha and BRP (who can actually sell you 4 products with watercraft). Arctic Cat can sell two products (no motorcycle) , Harley can sell you one (no ATV, no sled). If HD acquires Arctic Cat HD will now be able to sell in all three segments with absolutely no cannibalization of motorcycle sales as sleds do not compete with bikes. Hmmmm, sounds like a brilliant strategy to me. The test will be the ability for HD to fund the brand conversion from Polaris/Ski-Doo/ Yamaha to Cat in a market that has intense brand loyalty.