But, nobody is forcing him to say the good things about it. NASCAR has a LOT of sponsors. You don't see Childress writing a piece about the merits of Sprint?
So, it's Earth Day.
NASCAR, which is a sport that
"has been burning rubber and racing fuel in front of massive crowds that leave a lot of litter behind" is not a particularly "green" sport. It's built on fossil fuels.
Now enter the NASCAR offices, corporate boardroom, about 4 months ago. Mike Helton, president of NASCAR, is joined by his VP of marketing, his PR firm VP, the Ad agency VP, and on the speakerphone is the American Ethanol Assoc, an official NASCAR sponsor. Let's listen in...
"**** boys, we got that durned Earth Day thing comin' up right on the same day as our Kansas Race. Durned Hippie tree huggers! How are we supposed to burn up a 20,000 gallons of fuel and have 50,000 spectator cars show up without looking like a bunch of environmental assasins?"
PR firm "Well, we have a new initiative we'd like to show you called NASCAR Green".
After the laughter subsides..."NASCAR green! Sheet, the only time we're green is when the sponsor money comes in!!"
PR firm " Well, we have some initiatives underway.
NASCAR, Kansas Speedway and several of NASCAR's official partners will be showcasing many of the environmental sustainability programs that take place each week at race tracks across the country -- not just on Earth Day. Among those activities happening at Kansas include:
NASCAR's premier series entitlement sponsor, Sprint, will implement "Recycle for Victory" -- a wireless recycling program that benefits charity.
The backstretch of the track will be painted green thanks to NASCAR official partner American Ethanol.
NASCAR official partners Coca-Cola and Coors Light will educate fans on the benefits of recycling and encouraging them to drop plastic bottles and aluminum cans in designated bins.
A new 30-second television spot about the NASCAR Green platform will air during Sunday's NASCAR on FOX national broadcast at 1 p.m.
The NASCAR Green logo will appear in the infield grass for the first time at a Cup Series event.
The pace car for the STP 400 is a Toyota Camry Hybrid and will carry the NASCAR Green logo on its trunk lid.
NASCAR and Kansas Speedway will donate 10 trees to the Gov. Jay Nixon's Governor's Joplin Challenge for every green flag that is dropped over the weekend.
Miss Sprint Cup will wear a green fire suit throughout the weekend in support of the environment.
Every race vehicle on the track this weekend will run on Sunoco Green E15, further validating the environmentally responsible high-performance racing fuel."
"Well, that's kinda weak, doncha think? We gotta get **** Childress behind this, the fans love him."
American Ethanol " Why don't we write a press release for Childress extolling the virtues of ethanol, we'll fax it to him, if he's good with it we'll release it Sunday."
PR firm "sounds good to me, we'll help."
"All right then, enough of this Earth Day nonsense, lets go get some BBQ and hit some golf balls. ****, maybe we can get Childress an ethanol powered cart!"