All brands right now including all powersports. Boats, campers, motorcycles, etc. are struggling. The difference is that Cat has a different business model, rob every corner they can. And they are right on target.
My honest opinion on why Cat seems controversial, is they were not out to bring new shiny product just to bring it out. They kept refining machines that worked over and over again. Did the market want that, hell no they needed shiny new things. The race dept proved that, they dominated all disciplines for many years, and had the most racers representing the brand. Textron destroyed all of that in 6 years. Its sad for me to watch this, its been a part of my life from all the way back to the 70s. Many of my riding buds have moved on to other brands, and I don't blame them. I seem like the fool riding a 2019 waiting for them to get their shit together. Now I just hope they sell.