Yeah well the Coopers are cheaper, I'll agree on that. But it goes back to the old adage that "you get what you pay", for most all of the time! I've had way too many BAD experiences with the Coopers. Mileage and performance/durability both suck. Blain's F&F has had some real cheap deals on them over the years. No more for us.Good alternative to the goodyears, Cooper Discoverer AT3 XLT. Under $300ea for 18". One of my top priorities is quiet on the hwy, which these are.