snoughnut
What kind of car do you drive? What kind of TV do you have? What kind of computer do you have?
With that kind of logic, you aren't going to be doing much of anything.
Yeah, this move sucks, but by no means are they the first to do this, not even CLOSE.
Ok but kinda not the point. I know my tv and computer are foreign made, I expect it. These are also products with a very wide penetration of US consumers and ticking off some segment of people when you have a 95% penetration level is no big deal, particularly if there are few American made alternatives, i.e. computers, TVs.
The recreational powersports industry is different. It has a low and narrow penetration among US consumers, and while I am making a guess here, they seem to me to be pretty conservative. Also making a guess, but would be willing to bet that "Made in America" is an attribute that increases as consumers are more conservative. So, point is, people who buy recreational powersports are probably going to weight "Made in America" as a stronger attribute in considering a recreational powersports purchase than when they decide to buy computers, TVs, and cars.
I think snoughnut's reaction is to be expected with these consumers. Polaris is the #1 share of ATV/UTV market, with Yamaha at #2. Both good products, but Polaris is "Made in America". That's a big plus with these conservative consumers, it is a huge advantage over Yamaha as these products have high emotional involvement. Made in America is an emotional issue, and Polaris has just decided to toss it.
I bet the ad agency is in Thief River Falls today working on Arctic Cat's 2011 campaign...
"Arctic Cat-made in America, by Americans, for Americans...always!
Hey, maybe I should bid on the project!!!