I too don't care who is number one. I've been riding Polaris for 24 years and just just swapped brands for two Vipers because I wanted to go four stroke. Polaris didn't offer it so I went elsewhere. Doesn't bother me a bit if Yamaha is not number one in sales, they make a good product! I think people over analyze being number one way too much. It's your money, buy what you like and suits your style of riding. Bragging rights for being number one is blown way out of proportion IMHO.